Arbiters of Style

SALES & MARKETING STRATEGY AND IMPLEMENTATION OF ALL BRAND TOUCHPOINTS FOR LONG & WATERSON IN SHOREDITCH

Appointed by IGI UK to curate a brand worthy of this development’s creative Shoreditch roots and history, Conductor first set out to understand the local audience before shaping a marketing strategy guaranteed to deliver quality sales leads.

World class collaborators from London and New York

The brand positioning was to be synonymous with fashion and culture; as evidenced on the Long & Waterson Instagram page. It is understated, stylish and turns “luxury” on its head. With quality and authenticity at its essence and with world-class collaborators such as London’s Alexandra Steed of Urban and New York’s Eran Chen of ODA Architecture, its considered design appeals to local trend setters and tech entrepreneurs alike.