Reach & Retain

DEFINE THEN SEGMENT YOUR AUDIENCE, IDENTIFYING THE MOST EFFECTIVE AND EFFICIENT ROUTES TO MARKET AND DISCOVER WAYS IN WHICH TO RETAIN CUSTOMERS

What is it?

A three-hour workshop where the audience is defined and then segmented and where the most effective and efficient routes to market are determined.

Who is it for?

Businesses that want to really get to know who their prospects are, how to attract them and then how to retain them.

Purpose

Lead generation and customer loyalty…in a nutshell.

Outputs

Target audiences / Segmentation / Key messages (for each segment) / Reach: routes to market / Additional: Tactical plan and budget.

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