The Juice Extractor
UNCOVER THE ESSENCE OF YOUR BRAND, THE ONE BIG THING THAT MAKES IT UNIQUE AND DISCOVER WAYS TO BRING IT TO LIFE THROUGH MARKETING INITIATIVES.
What is it?
A three to four-hour workshop to help you uncover your big idea – the very essence of your brand. Think Airbnb – theirs is to allow people to experience living in a new place, not just to visit it.
Who is it for?
Businesses at any stage from start up, growth and beyond to established.
Drill down into the real purpose of your business. The one thing that makes it unique and different and then discover ways to bring this to life through your marketing initiatives.
Vision / Mission / Positioning / Offer / Big Idea/ Examples of weaving the big idea into your marketing initiatives.