The 2021 Thrive Survey, Q2

The 2021 Thrive Survey Q2 results are out. A joint effort between Conductor and our market research partner, Opinium, we are undertaking a quarterly survey of 2,000 UK wide participants. This is the second in a series of quarterly reports which will build throughout the year, culminating in an annual report at the end of 2021, with the views of 8,000 respondents.

As “orchestrators of thriving societies”, Conductor is seeking to firstly ascertain what “thriving” means to people, to determine whether we are currently thriving, whether our communities are thriving and then to drill down into “thriving” in the context of the spaces and places we are connected to – from our homes and workplaces, through to our communities and neighbourhoods. Within the Q2 survey, we have delved more deeply into the future of living, how frequently people move and their living aspirations versus what is achievable.

Founder of Conductor, Charlotte Constance says, “These reports are aimed at the Property Industry and give invaluable insight to anyone wishing to gain a better understanding of the needs and wants of participants connected to their spaces and places. We can already see how sentiment is changing during 2021; as we emerge from lockdown and a world restricted by the pandemic. Our clients and contacts are more frequently asking about wellbeing and mental health and how their spaces and places can help participants thrive. We feel this is a timely and important set of insights.”

The reports provide a summary of a large data set delivered by Opinium and then analysed and interpreted by Conductor, using our experience within spaces and places and our human-led insight approach. We have created a narrative that links and highlights the standout findings summarised in the report, but we are keen to point out there is a wealth of specific regional, age, gender, household status and income level information available, if of interest to readers. We welcome comments, feedback and ways to improve or enhance the next survey.

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