Strategic storytelling for a monumental area of regeneration

CHALLENGE

After years of planning and design, Places for People wanted to succinctly communicate the vision for the 10,000 home Gilston Park Estate by crafting a set of compelling stories to bring the community and other stakeholders on board. The project was in a vital stage where the community and Parish Council needed to be engaged with and participate in shaping these new villages.

RESPONSE

Conductor commenced this project by gathering all existing strategic information from various sources, immersing ourselves in the project and holding workshops with the many key stakeholders to gather as much insight as possible not only into the vision for the seven villages but also the minute details that make it what it is.  Conductor identified the key themes (e.g. infrastructure/transport, sustainability, community) and mapped out key messages resulting in a story for each theme , presented in individual books.

IMPACT

By creating clear, concise and visually appealing collateral to share with the public and stakeholders, Places for People were able to gain community buy-in to the project. The booklets help display the sheer level of effort and thinking that had gone into the project to date and how they wanted the community to collaborate in developing the villages further. These documents were also useful in showing the planning authority the true essence of the villages.