Producers of Strategy

BRAND, MARKETING AND LEASING STRATEGY FOR WESTFIELD’S BUILD TO RENT PORTFOLIO

After a successful field trip to the US to visit New York’s leading rental developments, Conductor began work on a project to help define Westfield’s residential brand and rental offer with a view to producing marketing and leasing strategy for their Stratford PRS development of 1,200 homes.

A project to define Westfield’s residential brand and rental offer

Kicking off with a series of workshops, a set of Guiding Principles have been developed that form the manifesto for design, specification and operations alongside the brand strategy.